Latest fashion ladies’ clothes, designed for the demanding Swedish market.

Women are becoming ever more fashion oriented, especially as long as prices are kept within reasonable limits. Clothes do not have to be expensive to be fashionable. It is the build up of trade names and limited collections that makes them expensive, not the fabric. We provide a large variety of stunning clothes at prices that most women can afford. Everybody should be able to dress elegantly, casually proper, sporty or striking. That’s our speciality!

Child & Baby
Child and baby clothes, practical child and baby products, accessories, perambulators and strollers etc.

More than one fifth of the Swedish population are children aged 0-17 according to SCB (Swedish Bureau for Statistics). This share will decrease somewhat in the future. Also the absolute number of children will decrease until 2012. After that it is estimated that the number of children will again start to increase. Our target group for clothes is up to the age of 12 and of course quite a bit younger for hardware products. Regardless of statistics, however, we truly enjoy dressing kids and babys.

Soft products, such as – curtains, bed spreads, pillow cases, bed sheet, cloths, napkins, rugs, towals etc.

In 2006 there were 1 194 000 domicile buildings, 475 000 recreation homes and 199 000 other buildings according to SCB. The demand for textile products in homes is steadily increasing concurrently with an ever stronger global influence. That is an exciting development which makes heavy demands on fantasy and feeling in order to meet trends in color and form. We’ve got that!

Riding clothes and textiles plus leather equipment for horses.

Riding is Sweden’s second largest sport next to football and the largest female sport. 210.000 hold membership cards. The horse industry is not only a sport. It is an industry with a turnover of more than 2 billion Euro per year. Horse riding is also a wide spread sport for handicapped.

A variety of equipment.

Based on the result of a study, the number of households with dogs could be estimated to 600 000, which means 16% of all households. This means also that there is at least one dog in almost every sixth household. The number of dogs in Sweden was in excess of 800 000. Earlier published information about the number of dogs showed 200 000 in 1945 and over 314 000 in 1960. During the nineties, the estimation arrived at between 700 000 and 800 000 dogs. Today the number of dogs is estimated to be app.. 950 000. (Source: Agria Animal Insurance).

A variety of equipment.

There are today app. 40 cat breeds approved by FIF (Fédération Internationale Féline). Apart from the house cat, the most ordinary breeds in Sweden are Norwegean forest cat, Perser, Holy Birma, Ragdoll and Maine Coon. Estimations tell that there are 1,6 million cats in Sweden, but because cats do not have to be registered, this figure may be a bit uncertain. The number of dogs in Sweden is 950 000 so consequently the cat is much more popular as a domestic animal than the dog.